The entire time I’ve been writing about film, I keep coming back to the idea that through marketing like trailers, we see WAY too much of any given film before it comes out. I want to know as little as possible walking into a movie. Especially movies like Avengers: Infinity War that are so highly anticipated by nerds like myself. Unfortunately, more than a few times per year over the past 5 years or so , there will be at least one or two moments, where I say to myself “Fuck! I didn’t want to KNOW that!” Or “Fuck! I didn’t want to SEE that”.
Ill give you a specific example without spoiling things myself. There is that really cool moment at the end of the final Avengers: Infinity War trailer where Cap is holding back Thanos with all his might. Here it is:
We’re all wondering: What’s going on here?! IS THIS THE END OF CAP? Thanos is MUCH stronger than him. Is Thanos toying with him? Is somebody going to come and rescue Cap at the last minute? Or is something completely different going?
Unfortunately for me, because of the random TV spots that are everywhere these days leading up to this movie, the context surrounding that scene was spoiled for me. You would never guess in a million years what’s what’s going on and it’s really, really cool. But it’s something I wish I didn’t know. It’s just really frustrating when you look forward to something like this so much and you want to go into it as fresh as possible. For the past few weeks on YouTube, every day there’s a new Infinity War promo or clip with a new piece of dialogue or a new scene. I don’t watch any of them and I try to avoid any and all promos like the plague. The last trailer I watched was the last major trailer they put out which ended in the scene I’m talking about here; Cap and Thanos. It just sucks that movie studios feel the need to spoil some really cool moments to sell the tickets. The lesson here is, when selling a film that’s guaranteed to make big bucks like Avengers: Infinity War: Less is more.