Marvel just dropped the first teaser trailer for their upcoming film, Eternals, hitting theaters this November. Take a look:
The key word here is “teaser”, unlike a lot of other movies trailers these days, Eternals doesn’t make the mistake of showing its hand. Even though it’s just over 2 minuets, we don’t really get a sense of what kind of threat the characters are facing or the film’s major story arcs. Which is great, because it’s never a good idea to show too much of a movie too soon. This did exactly what a teaser trailer is supposed to, which is establish the tone and look of the movie, while also peaking the audience interest for more. When most movie studios give away all the twists, turns, and coolest scenes from their films in trailers, Marvel Studios understands the function and purpose of a teaser/trailer. This is yet another example of Marvel Studios being the very best at what they do.
This a unique and gorgeous trailer even by Marvel’s standards. From the very first shot, this doesn’t look quite like any other MCU movie we’ve seen (at least visually).. The beautiful cinematography is a particular standout. With director u Chloe Zhao, who won 2 Academy Awards this year for Best Director and Best Picture for her movie Nomadland, behind the camera, Eternals is shaping up to be something pretty special.
One last thing I wanted to call attention to was the tag at the end of the trailer, which was interesting for a few different reasons. The scene is there to add some levity to the trailer and features The Eternals sitting down and enjoying a family dinner together. At which point there is a funny momentwhen one of the characters brings up The Avengers. This film looks so different from the other MCU projects that have come before it, that if not for the Avengers reference at the end of the teaser, I wouldn’t have been surprised if a lot of people out there didn’t even realize this was a MCU movie.
Phase 4 is a new beginning for The MCU. As YouTube movie commentator John Campea pointed out, Marvel is very aware what questions their audience is asking. With Tony Stark, Steve Rogers, and King T’Challa all taken off the board, who’s left to step up and lead The Avengers? So it’s no coincidence that the subject being discussed in the tag at the end of the Eternals trailer, was about who will become the new leader of The Avengers?
They also managed to sneak in a subtle, but notable piece of world building and continuity into the tag at the end of the trailer. Sprite, the character who brings this up while everyone’s having dinner, refers to the former leaders of The Avengers as as “Iron Man and Captain Rogers“ not “Iron Man and Captain America“ because as we all know, Sam Wilson is Captain America now! I love small but significant pieces of continuity like that. Anyway I think this is a really great first look at Eternals. The poster, which you can see above at the top of the page, is gorgeous as well. But I would love to hear what you guys think! Please let me know in the comments below or on social media!
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